JOB ADVERTISEMENT (ADVERT, AD)
Job advertisements are the same as any other advertisements selling/offering products. Your product is the job and the readers who are reading the advertisement are your customers.
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Consequently, the job advertisement has to be interesting, attractive, short and clear but it should answer basic questions about the company and its production, about the job itself, about whom exactly the company is looking for, the salary and how the "customers” can apply.
The advertisement should present professional image of the company and it should follow the AIDA selling format:
Try to fill in what these letters stand for:A_ _ _ n _ _ _n I_t _ _ _ _ t D_ s _ _ _ A_ _ i _ _ |
The AIDA writing format was developed in 1925 by psychologist E.K. Strong Jr. and is even now considered a valuable help when writing adverts. It basically means that the headline should grab your attention, the information should be written in an interesting way, it should make you desire the job and prompt an action.
Writing Tips Quiz: |
The best places to put your ads are for example online portals which specialise in offering vacancies and summer jobs where the companies can edit the ad and update the information. Individuals or companies can also place the ad directly on their web pages or they can advertise in newspapers and magazines.
You should try to make the readers involved by using words like "you”, "your” or "yours” in the adverts and incorporate something new and challenging to attract them. Stress what is special about the job, company or employer. But remember that the job ad must be credible.
Putting your advertisements on a page with other job ad, the best position is the top right corner and the adequate size is a quarter of a page.
Tick the information you think has to be included in a good ad:__ outline of job role and purpose __ job base location __ permanent or a short-term contract __ job title __ employer __ perks __ description of business activity and market position __ outline of an ideal candidate __ website address __ responsibility of the role __ explanation of recruitment process __qualification and experience required |
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Correct answersTry to fill....: Attention, Interest, Desire, Action |
Jazyková agentura SkřivánekSkřivánek je největší jazykovou agenturou ve střední a východní Evropě. Na trhu jazykových služeb působí již od roku 1994. Kanceláře a učebny agentury Skřivánek najdete v 22 městech ČR a v dalších 13 zemích světa. Jako jedna z největších překladatelských agentur v Evropě se Skřivánek stal uznávaným specialistou na evropské a asijské jazyky. Zaměstnává více než 400 kvalifikovaných jazykových odborníků a nabízí odborné překlady do všech jazyků. Kromě různých typů kurzů pro veřejnost zajišťuje Skřivánek i výuku na klíč pro firmy a jednotlivce, jazykové audity, pobytové a zahraniční kurzy nebo přípravu na jazykové zkoušky pro děti i dospělé. Více informací najdete na www.skrivanek.cz. |